Legal

Privacy Policy

Last updated: 7 June 2026

This Privacy Policy explains how Akiō Fitness Wears collects, uses, and protects your personal data when you use our website or services. We are committed to handling your data responsibly and in compliance with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Akiō Fitness Wears ("we", "us", "our") operates the website akiofitnesswears.com. We are the data controller responsible for your personal data.

For any privacy-related queries, please contact us at:

Email: info@akiofitnesswears.com

Website: https://akiofitnesswears.com

2. What Personal Data We Collect

We may collect the following categories of personal data:

2.1 Data you provide directly

  • Full name and email address when creating an account
  • Billing and delivery address when placing an order
  • Payment information (processed securely by our payment provider — we do not store card details)
  • Password (stored in encrypted form)
  • Profile picture (if uploaded voluntarily)
  • Communications you send us via email or contact forms

2.2 Data collected automatically

  • IP address and browser type
  • Pages visited and time spent on site
  • Device information and operating system
  • Cookies and similar tracking technologies

2.3 Data from third parties

  • If you sign in using a third-party account (such as Google), we receive your name, email address, and profile picture in accordance with the permissions granted on that platform

3. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

  • Contract performance — to process your orders and manage your account
  • Legal obligation — to comply with applicable laws such as tax and consumer protection legislation
  • Legitimate interests — to improve our website, prevent fraud, and send service-related communications
  • Consent — for marketing emails and non-essential cookies (where you have opted in)

4. How We Use Your Personal Data

We use your personal data to:

  • Create and manage your account
  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and receipts
  • Respond to your enquiries and provide customer support
  • Send marketing communications where you have consented
  • Improve our website and user experience
  • Detect and prevent fraud and abuse
  • Comply with legal and regulatory obligations

5. Cookies

We use cookies and similar technologies on our website. These include:

  • Essential cookies — required for the site to function (e.g. session management, login state)
  • Analytics cookies — to understand how visitors use our site (e.g. page views, traffic sources)
  • Preference cookies — to remember your settings and choices

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third-party service providers who assist us in operating our business, including providers of payment processing, authentication, media storage, and website hosting services.

All third-party processors are bound by contractual obligations to protect your data and process it only as instructed. Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Account data is retained for as long as your account is active. Order records are retained for 7 years to comply with HMRC requirements. You may request deletion of your account and associated data at any time (subject to legal retention obligations).

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access — to obtain a copy of the personal data we hold about you
  • Right to rectification — to correct inaccurate or incomplete data
  • Right to erasure — to request deletion of your data in certain circumstances
  • Right to restrict processing — to limit how we use your data
  • Right to data portability — to receive your data in a structured, machine-readable format
  • Right to object — to object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@akiofitnesswears.com. We will respond within one month of receiving your request.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include encrypted data transmission, secure credential storage, and restricted access controls. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Right to Lodge a Complaint

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK's data protection supervisory authority:

Information Commissioner's Office (ICO)

Website: https://ico.org.uk

Helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns before you contact the ICO. Please contact us first at info@akiofitnesswears.com.